EFEKTIFITAS IMPLEMENTASI PENGEMBANGAN SDM PADA PRODUKTIVITAS KARYAWAN BAGIAN PENJUALAN
Abstract
This research aims to evaluate the effectiveness of the implementation of human resource development (HR) on the productivity of sales employees at PT. Sophie Cosmetic Cirebon. HR development includes various training programs, skills improvement and competency development aimed at improving employee capabilities and performance. The research method used is qualitative with a case study approach. Data was obtained through in-depth interviews with 20 sales employees and 1 HR manager at PT. Sophie Cosmetic Cirebon. The research results show that the implementation of HR development at PT. Sophie Cosmetic Cirebon is generally effective in increasing the productivity of sales employees. Employees involved in HR development programs report significant improvements in sales skills, communication and product understanding. The implications of this research highlight the importance of planning and implementing a structured and sustainable HR development program to achieve optimal results.
Keywords: Effectiveness, HR Development, Employee Productivity, Sales.
Full Text:
PDFReferences
Agitha, N., Husodo, A. Y., Afwani, R., & Al Anshary, F. M. (2023). The Design of E-Commerce System to Increase Sales Productivity of Home Industry in Indonesia. JOIV: International Journal on Informatics Visualization, 7(1), 70–76.
Anggreani, T. F. (2021). Faktor-Faktor Yang Mempengaruhi Swot: Strategi Pengembangan Sdm, Strategi Bisnis, Dan Strategi Msdm (Suatu Kajian Studi Literatur Manajemen Sumberdaya Manusia). Jurnal Ekonomi Manajemen Sistem Informasi, 2(5), 619–629.
Damayanti, N. E., Widyaningsih, D. S., Nugroho, S., & Panjaitan, O. W. O. (2024). ANALYSIS OF SUPPORTING AND HINDER FACTORS IN IMPROVING HUMAN RESOURCE COMPETENCE AT PALANGKA RAYA UNIVERSITY. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), 2(2), 416–425.
Iskandar, D. (2018). Strategi peningkatan kinerja perusahaan melalui pengelolaan sumber daya manusia dan kepuasan kerja dan dampaknya terhadap produktivitas karyawan. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 12(1), 23–31.
Köchling, A., & Wehner, M. C. (2020). Discriminated by an algorithm: a systematic review of discrimination and fairness by algorithmic decision-making in the context of HR recruitment and HR development. Business Research, 13(3), 795–848.
Piwowar-Sulej, K. (2021). Human resources development as an element of sustainable HRM–with the focus on production engineers. Journal of Cleaner Production, 278, 124008.
Rapp, A. A., Petersen, J. A., Hughes, D. E., & Ogilvie, J. L. (2020). When time is sales: the impact of sales manager time allocation decisions on sales team performance. Journal of Personal Selling & Sales Management, 40(2), 132–148.
Swanson, R. A. (2022). Foundations of human resource development. Berrett-Koehler Publishers.
Yudha, P. S., Wahyuningsih, R. S. H., & Widowati, R. (2023). Research Trends in Talent Management and Career Development: Why is Promotion Important?(Bibliometric Analysis). Ekuilibrium: Jurnal Ilmiah Bidang Ilmu Ekonomi, 18(2), 190–202.
DOI: https://doi.org/10.52061/ebi.v6i2.325
Refbacks
- There are currently no refbacks.